Posted 2 days ago
Job Description:
Responsibilities:
Create regular reports for KCP websites to provide deep dive analysis into site/content performance and learnings, as well as presentations on specific topics for stakeholders
Compiling and reviewing traffic performance reports by regularly extracting data analysis from Google Analytics
Work with GA / GTM engineering team members and product managers to outline new tracking opportunities for website analysis
Reviewing and analyzing KCP website, content strategy and customer-facing applications for areas that can be improved and optimized
Provide content strategy analysis and insights on keyword research, on-page tactics, and content development/optimization opportunities and gaps for the KCP website
Assist stakeholders in creating dashboards and learning to obtain and assess data from website or other customer-facing applications/experiences
Provide traffic and digital experience analysis guidance to digital product managers and content strategists
Website analysis to help guide leadership to both large-scale website recommendations and suggestions to drive website strategy
Review website performance with business stakeholders to highlight areas of improvement to increase value
Skills/Experience:
Bachelor's degree in field with 2+ years exp. OR Masters degree in field with 3+ years exp.
Degree in Communications, Marketing, Information Science / Information Technology, Computer Science with relevant work experience
Background in data, strong level understand of data science; 2-3 years of experience in website analytics, experience working with large-scale ecommerce a plus
Ability to present valid and accurate insights, with strong understanding of reliable measurement and levels of certainty
Experience with analytics and performance tools: Google/Bing Webmaster Tools, Google Analytics, Search Console, etc.
Experience utilizing Google Analytics to perform data analysis, build custom dashboards, and perform detailed/segmented reporting
Ability to accurately analyze data, extract insights, and turn them into actionable recommendations
Ability to communicate data-driven insights to both technical and non-technical audiences
Basic knowledge of digital marketing and inbound lead generation
Ability to work successfully with cross-functional teams & brands, handling multiple projects and meeting tight deadlines
Outstanding ability to think creatively, strategically, and identify and resolve problems
Advanced skills in Excel and PowerPoint.
Agile project management skills
Self-motivated, performance and results driven
Ability to lead through ambiguity and is a creative problem solver
A team player with high energy
Must Haves:
Google analytics
Universal analytics
Search console
Nice to have:
G4- fairly new- that would be a plus
Google tag managers- bonus
About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities
ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.