ESSENTIAL DUTIES AND RESPONSIBILITIES: Including but not limited to:

• Develop, lead, and execute results-driven applications and integrations for tour-generating and operational initiatives.
• Lead a team in the execution of marketing and innovation initiatives within defined budgets and timelines. Develop and manages MarTech best practices across all marketing platforms.
• Ability to bring disparate systems together through automation and innovation to build a comprehensive marketing environment. Lead future initiatives; improve website performance and presence, responsive site development, CRM integration, behavioral tracking, digital personalization, reservation portal creation, and future site development.
• Facilitate and manage the various vendor(s) connectors used in the entire customer journey, process, and storage operations and customize the flow of data to align with the needs of BGV.
• Be the systems and integrations expert for all Customer database applications: CRM, TSW integration, Gravity Forms, Sql, Salesforce Service, and Marketing Cloud. Troubleshooting to fix and optimize systems.
• Analyze current marketing technology, identify gaps & opportunities, and make marketing technology and system recommendations. Provide feedback on exploratory products stakeholders may be inquiring about.
• Be a compliance liaison with the Compliance Manager and guide staff on proper practice regarding data compliance/security.
• Develop a thorough understanding of all customer lifecycles and communication processes at BGV enabling the ability to create, enhance and troubleshoot to acquire, nurture, maintain, and grow customer and partnership relationships through all stages of the sales and marketing cycles.
• Work with Marketing Team, BGV IT Department, and BGV Operations managers to implement necessary systems, processes, and integrations to enable and optimize multi-channel customer contact strategies throughout the entire customer journey.
• Translate functional requirements into technical requirements.
• Responsible for delivering customer insights and marketing data to analysts from marketing systems. Work with CRM Marketing Specialists and Coordinators to ensure campaigns are set up with necessary tracking to provide customer and campaign insights.
• Work with IT and software vendors to continually implement and optimize necessary functionality to support a seamless customer experience. Work with IT to set up and maintain necessary APIs to access customer data for CRM Marketing.
• Be the key driver of software implementation to meet business needs for the company. Work with managers and stakeholders to maintain implementation roadmap and re-prioritize as needed to remain aligned with team and company goals.
• Responsible for documentation for all technical systems, data flow, SOPs, etc.
• Create and execute testing plans to release new creations and optimizations to the production environment.
• Work with CRM Marketing and other stakeholders to enable complex, targeted, integrated marketing campaigns to come to life across all areas of the customer journey.
• Enable and improve the use of preference centers, progressive profiling, AB testing, and automation.
• Manage existing processes through measurement systems and identify opportunities to systematically improve quality, speed, capacity, and efficiency, leveraging automation wherever possible.

Uphold Hospitality Standards, Company Core Standards, and Department Core Standards and observe Company policies and procedures.

• Be the “End of the Line” and resolve every situation inherited, not passing it along, whenever possible.
• Follow up on any situation that is not fully resolved at the time of the initial request always giving consideration to what the guest or owner deems appropriate.
• Respond promptly to all email and voicemail correspondence.
• Maintain a positive working relationship with all contacts, always being helpful and courteous.
• Adhere to Company appearance standards at all times; wear name badge when required.
• Attend and participate in company training sessions and department staff meetings.

Behaviors

• Thought Provoking: Capable of making others think deeply on a subject
• Team Player: Works well as a member of a group
• Loyal: Shows firm and constant support to a cause
• Leader: Inspires teammates to follow them
• Functional Expert: Considered a thought leader on a subject
• Innovative: Consistently introduces new ideas and demonstrates original thinking
• Enthusiastic: Shows intense and eager enjoyment and interest
• Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well
• Dedicated: Devoted to a task or purpose with loyalty or integrity

Motivations

• Work-Life Balance: Inspired to perform well by having ample time to pursue work and interests outside of work
• Self-Starter: Inspired to perform without outside help
• Peer Recognition: Inspired to perform well by the praise of coworkers
• Job Security: Inspired to perform well by the knowledge that your job is safe
• Growth Opportunities: Inspired to perform well by the chance to take on more responsibility
• Goal Completion: Inspired to perform well by the completion of tasks
• Flexibility: Inspired to perform well when granted the ability to set your own schedule and goals
• Financial: Inspired to perform well by monetary reimbursement
• Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization
• Entrepreneurial Spirit: Inspired to perform well by an ability to drive new ventures within the business